Direct, Digital & Data-Driven Marketing 5th Edition

Unlock the secrets of modern marketing with ‘Direct, Digital & Data-Driven Marketing 5th Edition’ by Lisa Spiller. This comprehensive guide, published by Sage Publications Ltd (UK), delves into the latest strategies and tools essential for today’s marketers. Explore the integration of digital platforms and data analytics to drive effective campaigns. With real-world case studies and practical insights, this edition emphasizes strategic thinking and measurable outcomes. Ideal for students and professionals alike, it equips readers with the skills to navigate the evolving marketing landscape. Elevate your marketing expertise and achieve tangible results with this essential resource!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.