Marketing Management 15th Edition

Unlock the secrets of successful marketing with the 15th Edition of Marketing Management by industry titans Kevin Lane Keller and Philip Kotler. This essential text combines insightful theory with practical applications, making it a cornerstone for students and professionals alike. Explore the latest trends in digital marketing, consumer behavior, and strategic planning, all while benefiting from real-world case studies that illustrate key concepts. Enhanced with engaging visuals and robust analysis, this edition is tailored to equip you with the tools needed for effective decision-making in today’s dynamic market. Elevate your marketing expertise with this comprehensive guide!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.