The Visual Identity of the Book

Bold, insightful, and visually arresting — The Visual Identity of the Book by Christina Banou immediately captures attention with a promise: to decode how books communicate at a glance. This essential volume is written for designers, art directors, publishers, and anyone who values the power of cover, spine, and layout to shape perception.

Inside, Banou distills contemporary principles of book design, from typography and color theory to material choices and visual storytelling. Clear case studies and comparative analyses reveal how subtle shifts in composition can transform a title’s market appeal — whether on a crowded bookstore shelf in London or an online storefront serving New York and Berlin readers. Practical frameworks help you assess and develop a coherent visual identity that aligns with author voice, genre expectations, and audience behavior.

Imagine a cover that not only looks beautiful but also sells: learn how to create designs that increase discoverability, enhance brand consistency, and support a publisher’s positioning. Banou’s voice is authoritative yet approachable, making complex design strategy accessible to seasoned professionals and ambitious newcomers alike.

Perfect for visual communicators across the UK, US, and Europe, this book is a compact guide to elevating your titles through intelligent, strategic design. Ready to rethink how your books present themselves to the world? Add The Visual Identity of the Book by Christina Banou to your professional library and start transforming designs into unmistakable identities.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.