The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics by Teixeira Sandrina offers a clear, practical roadmap for transforming campaigns with AI-driven insight. Whether you’re a marketing manager in New York, a small-business owner in London, or an agency strategist in São Paulo, this book unlocks the competitive edge of modern digital marketing.

Discover how to apply AI in marketing to optimize customer journeys, automate high-performance ad campaigns, and deliver hyper-personalized content across channels. Sandrina blends real-world case studies with actionable frameworks—covering predictive analytics, customer segmentation, dynamic creative optimization, programmatic buying, and SEO strategies tuned for machine learning.

Inside, you’ll find step-by-step tactics for improving conversion rates, reducing acquisition costs, and scaling campaigns across local and global markets. Practical checklists and campaign blueprints explain how to integrate AI tools into workflows for social media, email, PPC, and content marketing—without losing brand voice or compliance.

This book is written for professionals who want measurable results: marketers seeking smarter targeting, executives aiming for better ROI, and entrepreneurs ready to compete in digital-first economies. It demystifies complex concepts while emphasizing ethics, data privacy, and the importance of human oversight.

If you’re ready to lead with intelligence and transform marketing performance in your region or industry, make this essential guide part of your strategy library. Order your copy of Teixeira Sandrina’s authoritative guide today and start turning AI capability into sustained competitive advantage.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.