The Cultural Dimension of Global Business 9th Edition

Discover the intricate interplay of culture and commerce in The Cultural Dimension of Global Business, 9th Edition by Gary P. Ferraro and Elizabeth K. Briody. This comprehensive guide delves into the essential cultural factors that influence global business practices, offering insightful analysis and real-world case studies. With updated content reflecting today’s dynamic market, readers will explore how cultural differences impact negotiation, management, and communication strategies. This edition features enhanced discussion on emerging global trends, making it an indispensable resource for students and professionals alike. Equip yourself with the knowledge to navigate the complexities of international business with confidence!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.