Social Media for Strategic Communication 2nd Edition

Unlock the potential of digital engagement with Social Media for Strategic Communication, 2nd Edition by Karen Freberg. This essential guide, published by SAGE Publications, Inc., offers an in-depth exploration of how social media can be leveraged for effective communication strategies. With updated case studies and real-world examples, Freberg emphasizes the importance of analytics and audience engagement in today’s fast-paced digital landscape. Key features include practical tools for developing campaigns, insights into ethical considerations, and a comprehensive look at emerging trends. Whether you’re a student or a professional, this book is your roadmap to mastering strategic communication in the social media age.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.