Services Marketing: People, Technology, Strategy 9th Edition

Unlock the secrets of successful service marketing with ‘Services Marketing: People, Technology, Strategy 9th Edition’ by Jochen Wirtz and Christopher Lovelock. This comprehensive guide offers a deep dive into the dynamic interplay between people, technology, and strategy in service industries. Updated with the latest trends and real-world case studies, this edition equips readers with essential frameworks and practical insights to navigate today’s competitive landscape. Ideal for students and professionals alike, it emphasizes the importance of customer experience and innovation, making it a must-have resource for anyone looking to excel in service marketing.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.