Services Marketing: Concepts, Strategies, & Cases 5th Edition

Unlock the secrets of successful service marketing with the latest edition of Services Marketing: Concepts, Strategies, & Cases, 5th Edition by K. Douglas Hoffman and John E.G. Bateson. This comprehensive guide is an essential resource for students and professionals alike, offering a deep dive into the dynamic world of service marketing.

The book is meticulously structured to cover core concepts, innovative strategies, and real-world case studies that bring theory to life. Readers will explore the unique challenges of marketing services compared to goods, gaining insights into consumer behavior, service quality, and relationship management.

Key features include:

– Updated Case Studies: Engage with contemporary examples from leading companies, illustrating practical applications of service marketing strategies.
– In-depth Analysis: Thoroughly examines both foundational principles and advanced topics, making it suitable for various levels of expertise.
– Strategic Frameworks: Provides actionable frameworks to help craft effective marketing strategies tailored to service-oriented businesses.

With its engaging writing style and robust content, Services Marketing: Concepts, Strategies, & Cases is not just a textbook; it’s a vital tool for anyone looking to excel in the service industry. Enhance your marketing knowledge and drive your career forward with this indispensable resource.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.