Rowman & Littlefield Handbook of Media Management and Business N/A

Unlock the secrets of the media industry with the Rowman & Littlefield Handbook of Media Management and Business. Published by Bloomsbury USA, this comprehensive guide offers invaluable insights into the evolving landscape of media management. Readers will discover essential concepts, strategies, and case studies that illuminate the intersection of media and business. Each chapter features contributions from industry experts, ensuring a well-rounded perspective. Perfect for students and professionals alike, this handbook serves as a crucial resource for understanding the dynamics of media enterprises. Elevate your knowledge and navigate the complexities of media management with this indispensable guide.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.