Retail Management: A Strategic Approach 13th Edition

Unlock the secrets to successful retailing with the comprehensive guide, Retail Management: A Strategic Approach, 13th Edition by Barry R. Berman, Joel R. Evans, and Patrali M. Chatterjee. This updated edition serves as an essential resource for both aspiring and seasoned retail professionals, offering a meticulous blend of theory and practical insights.

With a focus on strategic thinking, this book delves into the complexities of retail management, covering key areas such as customer behavior, merchandising, inventory control, and marketing strategies. Each chapter is enriched with real-world examples, case studies, and contemporary trends that empower readers to make informed decisions in a dynamic marketplace.

The authors emphasize the importance of integrating technology and data analytics into retail strategies, ensuring that readers are equipped with the knowledge to thrive in today’s digital age. Additionally, the book features interactive learning tools and thought-provoking questions that stimulate critical thinking and application of concepts.

Whether you are a student, educator, or industry professional, Retail Management: A Strategic Approach is your indispensable companion for mastering the art and science of retail. Elevate your understanding and drive your success in the retail world today!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.