Reimagining Luxury 1st Edition

Reimagining Luxury (1st Edition) by Diana Verde Nieto is a timely, compelling guide for anyone who wants to understand how the luxury landscape is evolving. Rich with strategic insight and forward-thinking perspective, this book reframes luxury through the lenses of sustainability, authenticity and purpose — essential reading for brand leaders, designers, hoteliers and students across global markets from London and Milan to New York and Dubai.

Opening with a bold premise, the narrative quickly draws you into why traditional definitions of luxury no longer suffice. It then builds momentum with clear, practical frameworks that translate ethical values into profitable brand strategies. Expect idea-driven chapters that explore consumer expectations, supply‑chain transparency, design integrity and storytelling that resonates across cultures and geographies.

Beyond theory, this edition emphasizes actionable change: how to adapt product development, guest experience and communications to meet demand for responsible, high-quality experiences. The tone is professional yet accessible, making complex industry shifts easy to apply whether you lead a boutique label or work in corporate strategy.

For anyone aiming to future-proof a luxury business or deepen their knowledge of sustainable premium markets, Reimagining Luxury offers both inspiration and a roadmap. Insightful, pragmatic and globally relevant, it’s a must-have resource for forward-thinking professionals and enthusiasts. Order your copy today and begin transforming how you conceive, craft and communicate luxury for a new era.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.