Redefining Sports Media 1st Edition

Grab the future of sports storytelling with Redefining Sports Media, 1st Edition by Jason Kido Lopez — a pivotal guide for anyone working in sports journalism, broadcasting, digital media, or sports marketing. This timely volume unpacks how technology, social platforms, and shifting audience behaviors are reshaping coverage across the United States, North America, and global sports markets.

Inside, Lopez blends research, real-world examples, and practical frameworks to explore topics such as digital disruption in broadcasting, athlete branding, fan engagement, analytics-driven storytelling, and the ethics of modern sports communication. Whether you’re a student, practitioner, or industry leader, you’ll gain clear strategies for creating compelling content, monetizing new platforms, and navigating media convergence in a fast-evolving landscape.

Readable, authoritative, and forward-looking, this book translates complex trends into actionable insights—helping you produce smarter coverage, lead cross-platform campaigns, and build resilient careers in sports media. Case studies and contemporary examples make it especially relevant for professionals operating in diverse markets, from local stations to international leagues.

Ideal for classrooms, newsrooms, and marketing teams, Redefining Sports Media offers the skills and perspective needed to succeed in today’s competitive media environment. Update your toolkit and influence the next wave of sports storytelling—order your copy now and stay ahead in the game.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.