Public Relations: Strategies and Tactics 12th Edition

Unlock the secrets of successful communication with ‘Public Relations: Strategies and Tactics 12th Edition’ by Dennis L. Wilcox and his esteemed co-authors. This comprehensive guide provides an in-depth exploration of contemporary public relations practices, blending theory with real-world applications. With updated case studies and practical examples, this edition equips readers with essential tools for effective strategy development and execution. Discover key topics such as crisis management, media relations, and digital communication, all designed to enhance your understanding of the dynamic PR landscape. Ideal for students and professionals alike, this book is your essential resource for mastering public relations.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.