Public Relations: A Values-Driven Approach (Pearson+) 6th Edition

Unlock the secrets of successful communication with ‘Public Relations: A Values-Driven Approach (Pearson+) 6th Edition’ by renowned authors David Guth and Charles Marsh. This comprehensive guide is meticulously crafted for students, professionals, and anyone intrigued by the dynamic field of public relations.

In this latest edition, readers will discover a robust framework that emphasizes the importance of values in shaping effective PR strategies. The book delves into contemporary issues, providing insightful case studies and real-world examples that illustrate the principles in action. With an emphasis on ethical practices, it equips readers with the tools needed to navigate the complex landscape of public relations.

Key features of this edition include enhanced discussions on digital communication, crisis management, and the role of social media in modern PR campaigns. Each chapter is designed to encourage critical thinking, making it an ideal resource for classroom settings or self-study.

Whether you’re an aspiring PR practitioner or a seasoned professional seeking to refine your skills, ‘Public Relations: A Values-Driven Approach’ is an essential addition to your library. Embrace the art and science of public relations with this invaluable text that champions values-driven communication.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.