Product Development and Management Body of Knowledge 3rd Edition

Product Development and Management Body of Knowledge, 3rd Edition by Allan Anderson; Chad McAllister; Ernie Harris is the definitive guide for professionals shaping the future of Books and services. Clear, authoritative, and practical, this edition synthesizes industry-proven frameworks, tools, and terminology to help product managers, innovation teams, and executives drive results across global markets.

Start with a comprehensive foundation: the book explains end-to-end product development processes, portfolio strategy, market-driven discovery, risk management, and performance metrics. It translates complex concepts into actionable practices that work for startups and enterprise teams alike — from North America and Europe to Asia and emerging markets.

What sets this resource apart is its balance of strategic insight and day-to-day application. Readers gain frameworks for faster time-to-market, improved cross-functional collaboration, and measurable customer value. Case-driven explanations and clear process maps make it ideal for practitioners, educators, and program leaders seeking consistent, repeatable outcomes.

Whether you lead an innovation lab, manage product lines, or teach product development, this edition equips you to build competitive advantage, reduce failure rates, and align product portfolios with real market needs. Its authoritative voice makes it a must-have reference on the shelf and in the boardroom.

Invest in your team’s capability and your organization’s product success. Order your copy of the Product Development and Management Body of Knowledge, 3rd Edition today and transform how you develop, manage, and commercialize Books worldwide.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.