Principles of Marketing for a Digital Age 2nd Edition

Grab the future of marketing knowledge with Principles of Marketing for a Digital Age, 2nd Edition by Tracy Tuten — a clear, contemporary guide that connects foundational marketing theory to the fast-moving world of digital channels.

This revised edition translates core marketing principles into practical strategies for social media, content marketing, SEO, mobile commerce, and digital analytics. You’ll find concise explanations of consumer behavior online, actionable frameworks for campaign planning, and up-to-date examples that make complex concepts easy to apply. Ideal for students, early-career professionals, and seasoned marketers refreshing their skill set, the book bridges classroom learning and real-world execution.

What sets this title apart is its emphasis on measurable results and ethical, customer-focused approaches — essential for navigating both global markets and local campaigns across the US, UK, Europe, Asia-Pacific and beyond. Whether you’re building a brand presence, optimizing conversion funnels, or shaping omnichannel strategies, Tuten’s writing helps you prioritize what matters and implement tactics that drive outcomes.

Make smarter decisions with clear models, contemporary case references, and strategies that emphasize ROI and consumer trust. This edition is especially useful for marketing courses, professional development programs, and in-house training, equipping readers to lead digital initiatives with confidence.

Ready to elevate your marketing practice? Add Principles of Marketing for a Digital Age, 2nd Edition by Tracy Tuten to your shelf today — a practical, modern handbook for succeeding in the digital marketplace. Order now to stay current and competitive.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.