Principles of Marketing, European Edition 8th Edition

Discover the essential guide to modern marketing with the Principles of Marketing, European Edition 8th Edition by renowned authors Phil T. Kotler, Nigel Piercy, Gary Armstrong, Lloyd C. Harris, and Hongwei He. This comprehensive text offers an in-depth exploration of marketing principles, tailored specifically for the European market. With updated case studies and real-world applications, readers will gain invaluable insights into consumer behavior, strategic planning, and market dynamics. Engaging illustrations and practical examples make complex concepts accessible, ensuring both students and professionals can effectively navigate today’s marketing landscape. Enhance your marketing knowledge

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.