Principles and Practice of Sport Management 7th Edition

Principles and Practice of Sport Management, 7th Edition by Lisa Pike Masteralexis and Mary Hums is the definitive textbook for students and professionals seeking a practical, contemporary guide to the sport industry. Clear, authoritative, and classroom-ready, this edition brings core management theory to life with real-world examples from collegiate athletics, pro leagues, community sport, and international organizations.

Inside you’ll find concise explanations of governance, leadership, finance, marketing, facility and event management, ethics, legal issues, and sport analytics—framed to help readers apply concepts across local clubs, North American leagues, and the global sport marketplace. Each chapter emphasizes practical decision-making and career-ready skills, making complex topics accessible to newcomers while offering depth for experienced practitioners.

Updated to reflect current industry trends, this edition equips you to navigate today’s challenges: strategic planning, stakeholder management, revenue generation, and the evolving fan experience. Engaging case studies and applied scenarios reinforce learning and prepare students for internships, board roles, and operational positions.

Whether you’re studying sport management, teaching a course, or advancing your professional toolkit, this trusted resource balances academic rigor with actionable insight. Invest in a book that connects theory to practice and readies you for success in the dynamic world of sports.

Order your copy today and take a confident step toward leadership in the sport industry.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.