Persuasion 7th Edition

Discover the art of influence with ‘Persuasion 7th Edition’ by Robert Gass, a seminal text published by Routledge. This comprehensive guide delves into the psychology of persuasion, offering readers a robust framework to understand and apply persuasive techniques in various contexts. The updated edition features contemporary examples and research, making it relevant in today’s fast-paced world. With practical strategies and engaging case studies, this book equips both novices and seasoned communicators with the tools to enhance their persuasive skills. Unlock the secrets of effective communication and elevate your influence with this essential resource for anyone looking to master the art of persuasion.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.