New Brand Leadership 1st Edition

Unlock the secrets to successful brand management with New Brand Leadership 1st Edition by Larry Light and Joan Kiddon. This insightful guide, published by Pearson FT Press PTG, equips leaders with innovative strategies to navigate today’s dynamic market landscape. Discover actionable frameworks for building brand equity, fostering consumer loyalty, and driving organizational change. With real-world examples and expert insights, this book serves as a vital resource for marketers, executives, and entrepreneurs alike. Elevate your brand’s impact and learn to lead with confidence in a competitive world. Transform your approach to branding today!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.