MKTG 14th Edition

Grab attention with a modern, student-focused take on marketing fundamentals: MKTG, 14th Edition by Charles Lamb delivers clear explanations, current examples, and practical frameworks that make complex concepts approachable for undergraduate and MBA learners alike.

Explore how marketing works in today’s fast-paced economy through a logical, engaging layout that bridges theory and real-world practice. This edition emphasizes contemporary topics—digital channels, consumer behavior, branding strategies, and data-driven decision-making—presented in concise chapters that are easy to navigate during study sessions or classroom discussions. Rich visuals and relatable case snapshots help translate ideas into actionable skills you can apply to projects, internships, and entry-level roles.

Imagine mastering customer segmentation, pricing tactics, and integrated marketing communications with confidence. Whether you’re preparing for exams, building a portfolio, or teaching introductory marketing, this book equips you with the language and tools to analyze markets, craft persuasive value propositions, and measure campaign outcomes.

Perfect for students and instructors across the US, UK, Canada, Australia, and global campuses, MKTG, 14th Edition by Charles Lamb is a practical resource for anyone pursuing a career in marketing, business, or entrepreneurship. Thoughtfully organized and classroom-ready, it helps you move from concept to competence.

Ready to sharpen your marketing skills? Add this essential textbook to your collection today and start turning marketing theory into measurable results.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.