MKTG 13th Edition

Unlock the world of marketing with ‘MKTG 13th Edition’ by Charles Lamb, published by Cengage Learning. This comprehensive textbook offers an engaging approach to understanding marketing principles, blending theory with real-world applications. With its vibrant visuals and contemporary examples, readers will grasp essential concepts like consumer behavior, market research, and digital strategies. Each chapter features interactive case studies and thought-provoking questions, making it ideal for students and professionals alike. Experience the dynamic landscape of marketing and enhance your skills with this essential guide, perfect for anyone looking to thrive in today’s competitive marketplace.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.