Marketing: Real People, Real Choices 10th Edition

Discover the essence of marketing with ‘Marketing: Real People, Real Choices 10th Edition’ by Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart. This comprehensive guide blends academic rigor with real-world applications, offering insights into consumer behavior and strategic marketing decisions. With its engaging case studies and relatable examples, this edition emphasizes the importance of understanding real people and their choices in today’s dynamic marketplace. Key features include updated content reflecting current trends, interactive learning tools, and practical frameworks to enhance critical thinking. Elevate your marketing knowledge and drive success with this essential resource for students and professionals alike!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.