Marketing Metrics 4th Edition

Unlock the power of data-driven decision making with Marketing Metrics 4th Edition by Paul W. Farris and co-authors Neil Bendle, Phillip Pfeifer, and David Reibstein. This essential guide presents a comprehensive framework for understanding and applying key marketing metrics to enhance your business strategy. Featuring updated case studies and real-world examples, this edition equips readers with the tools to measure marketing effectiveness and ROI effectively. With its clear explanations and practical applications, Marketing Metrics is a must-have resource for marketers, business students, and anyone looking to sharpen their analytical skills in today’s competitive landscape. Embrace the metrics that matter!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.