Marketing Management 2nd Edition

Unlock the secrets of effective marketing with Marketing Management 2nd Edition by Luca M. Visconti, Lisa Peñaloza, and Nil Toulouse. This comprehensive guide offers a modern approach, blending theory with real-world applications to equip you with essential skills for today’s dynamic marketplace. Key features include in-depth case studies, practical frameworks, and insights into digital marketing trends, making it an invaluable resource for students and professionals alike. With its engaging writing style and cutting-edge content, this edition is designed to inspire innovative thinking and strategic decision-making. Elevate your marketing acumen with this must-have addition to your bookshelf!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.