Marketing and Managing Tourism Destinations 3rd Edition

Unlock the secrets of successful tourism with Marketing and Managing Tourism Destinations, 3rd Edition by Alastair M. Morrison. This updated edition offers a comprehensive exploration of essential marketing strategies and management techniques tailored specifically for today’s dynamic tourism landscape. Discover the latest trends, case studies, and practical insights that equip industry professionals with the tools needed to enhance destination appeal and drive visitor engagement. With a focus on sustainability and innovation, this book is a must-have for students, educators, and practitioners alike. Elevate your understanding of tourism management and set the stage for success with this invaluable resource from Routledge.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.