Marketing 2018 19th Edition

Unlock the secrets to successful marketing with Marketing 2018, 19th Edition by William Pride, a comprehensive guide published by Cengage Learning. This essential text serves as a cornerstone for both aspiring marketers and seasoned professionals, offering a deep dive into the dynamic world of marketing strategies and principles.

With its engaging writing style, this edition is designed to captivate and inform, making complex concepts accessible to all readers. The book is structured around key themes such as consumer behavior, market research, and strategic planning, providing a robust foundation for understanding the marketing landscape.

Real-world examples and case studies enrich the learning experience, demonstrating how theoretical concepts are applied in practical situations. Each chapter is meticulously crafted with learning objectives, discussion questions, and end-of-chapter summaries to reinforce knowledge retention.

Whether you are a student looking to excel in your studies or a professional aiming to sharpen your skills, Marketing 2018, 19th Edition is an invaluable resource that bridges the gap between theory and practice. Equip yourself with the tools necessary to navigate the ever-evolving world of marketing and make your mark in the industry.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.