Market Research in Practice 4th Edition

Unlock the secrets of effective market research with ‘Market Research in Practice 4th Edition’ by Paul Hague, published by Kogan Page. This comprehensive guide is essential for professionals and students alike, offering clear methodologies and real-world examples that demystify the research process. The fourth edition features updated case studies and practical tools that reflect the latest industry trends, ensuring you stay ahead in a competitive market. Enhance your decision-making skills and learn how to interpret data effectively. Perfect for anyone looking to elevate their understanding of market dynamics, this book is a must-have resource for aspiring marketers.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.