Malcolm McDonald on Marketing Planning 2nd Edition

Unlock the secrets of effective marketing with Malcolm McDonald on Marketing Planning, 2nd Edition. Authored by renowned marketing expert Malcolm McDonald and published by Kogan Page, this comprehensive guide serves as an essential resource for professionals and students alike.

In this updated edition, McDonald distills decades of experience into practical strategies and insights that can transform your marketing approach. The book offers a step-by-step framework for developing robust marketing plans, emphasizing the importance of aligning marketing strategies with overall business objectives.

Key features of this edition include:
– In-depth analysis of contemporary marketing theories and practices.
– Real-world case studies that illustrate successful marketing planning in action.
– Actionable tools and templates to facilitate effective planning and execution.
– Updated content reflecting the latest trends in digital marketing and consumer behavior.

Whether you are a seasoned marketer or just starting your journey, Malcolm McDonald on Marketing Planning equips you with the knowledge and skills necessary to navigate today’s dynamic market landscape. Don’t miss the opportunity to elevate your marketing strategy—grab your copy today and start planning for success!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.