Loanwords and Japanese Identity 1st Edition

Capture the evolving voice of contemporary Japan with Loanwords and Japanese Identity, 1st Edition by Naoko Hosokawa. This thoughtful, accessible study uncovers how borrowed words reshape language, culture, and self-perception across Japan and the Japanese-speaking world.

Begin with a vivid exploration of how everyday loanwords—from technology and fashion to food and social media—act as cultural signposts. Hosokawa combines clear sociolinguistic analysis with real-life examples to show how language contact influences identity in urban centers like Tokyo and regional communities alike. Readers will find persuasive discussions on globalization, generational shifts, and the delicate balance between linguistic change and cultural continuity.

Ideal for students, researchers, educators, and curious readers, this first edition delivers rigorous scholarship without sacrificing readability. Key strengths include concise case studies, thoughtful interpretation of linguistic data, and a focus on contemporary issues such as youth speech, media influence, and cross-cultural exchange. Whether you’re studying Japanese language, cultural studies, or sociolinguistics, you’ll gain practical insights and fresh perspectives that inform classroom discussion and independent research.

Enrich your understanding of modern Japan—its people, its speech, and the words that carry meaning across borders. Add Loanwords and Japanese Identity by Naoko Hosokawa to your collection today for a compelling look at how borrowed language shapes who we are in a globalized age.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.