International Marketing 6th Edition

Unlock the secrets to global success with International Marketing, 6th Edition by Sak Onkvisit, Michael A. Merz, and John J. Shaw, published by Routledge. This comprehensive guide offers a deep dive into the complexities of marketing across borders, emphasizing the latest trends and strategies in an ever-evolving marketplace. With real-world case studies and practical insights, the authors equip you with the tools needed to navigate cultural nuances and consumer behaviors. Ideal for students and professionals alike, this edition features enhanced content on digital marketing and global branding, making it an essential resource for anyone looking to thrive internationally.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.