Innovation Management and New Product Development 7th Edition

Unlock the secrets of successful innovation with Innovation Management and New Product Development, 7th Edition by Paul Trott. This comprehensive guide offers a rich blend of theory and practical insights, making it an essential resource for students and professionals alike. Dive into the latest trends in innovation strategy, explore case studies from leading companies, and discover effective methodologies to enhance your product development process. With its clear explanations and engaging style, this edition is updated to reflect the dynamic nature of the industry. Elevate your understanding and drive your projects to success with this indispensable text from Pearson.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.