Going Global 4th Edition

Discover the world of fashion and global commerce with Going Global 4th Edition by Elena E. Karpova, Grace I. Kunz, and Myrna B. Garner. This comprehensive guide explores the intricacies of international markets, enhancing your understanding of cultural influences on fashion trends. With updated case studies and rich illustrations, this edition delves into critical topics such as supply chain management and global marketing strategies. Perfect for students and industry professionals alike, Going Global equips you with the essential tools to navigate the fashion industry’s evolving landscape. Embrace the opportunity to expand your horizons and thrive in a globalized world.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.