Global Strategy 5th Edition

Discover the complexities of international business with Global Strategy 5th Edition by Mike Peng, published by Cengage Learning. This comprehensive guide offers a clear framework for understanding global competitive dynamics, emphasizing the interplay between strategy and international markets. Key features include insightful case studies, practical applications, and a focus on emerging economies, making it essential for students and professionals alike. Peng’s engaging writing style and rich illustrations demystify globalization, allowing readers to grasp critical concepts with ease. Equip yourself with the strategic tools needed to thrive in today’s interconnected world with this indispensable resource.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.