Global Strategy 4th Edition

Unlock the secrets of international business with ‘Global Strategy, 4th Edition’ by renowned author Mike W. Peng, published by Cengage Learning. This comprehensive text is designed to equip students and professionals alike with the critical tools needed to navigate the complexities of global markets.

In this latest edition, Peng brings to life the dynamic nature of global strategy through engaging case studies and real-world examples. Readers will explore key concepts such as competitive advantage, market entry strategies, and the impact of globalization on business practices. The book’s structured approach makes it easy to grasp essential theories, while thought-provoking questions and exercises reinforce learning.

One of the standout features of this edition is its emphasis on the interplay between strategy and context, allowing readers to understand how external factors shape decision-making in a global environment. With its clear, accessible writing style, ‘Global Strategy’ is perfect for both novice learners and seasoned professionals seeking to deepen their understanding of strategic management.

Whether you’re studying for a course or looking to enhance your business acumen, ‘Global Strategy, 4th Edition’ is an invaluable resource that will inspire and inform your journey into the world of international business. Don’t miss the opportunity to elevate your strategic thinking!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.