Global Marketing Enhanced 8th Edition

Discover the dynamic world of international business with Global Marketing Enhanced 8th Edition by Svend Hollensen. This comprehensive guide, published by Pearson (Intl), equips students and professionals with essential strategies for navigating the complexities of global markets. The book features up-to-date case studies, real-world examples, and practical insights that illuminate the latest trends and challenges in marketing. With a strong focus on cultural nuances and digital marketing, this edition enhances your understanding of global consumer behavior. Whether you’re a marketing student or a seasoned professional, Global Marketing serves as your essential roadmap to success in the global arena.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.