GLOBAL 4 4th Edition

Discover the transformative power of global business with GLOBAL 4, 4th Edition by Mike W. Peng, a comprehensive guide published by Cengage Learning. This essential resource delves into the complexities of international business environments, equipping readers with the knowledge needed to navigate today’s dynamic global marketplace.

Packed with insightful case studies and real-world examples, GLOBAL 4 offers a unique blend of theory and practical application. The text emphasizes the importance of understanding cultural, economic, and political differences around the world, fostering a global mindset in its readers. With its engaging writing style, the book makes complex concepts accessible, ensuring that both students and professionals can grasp the intricacies of global commerce.

Key features include comprehensive coverage of emerging markets, an emphasis on ethical and sustainable business practices, and interactive learning tools that encourage critical thinking and problem-solving. The latest edition also reflects the most current trends and challenges in international business, making it a timely resource for anyone looking to succeed in a globalized economy.

Elevate your understanding of international business with GLOBAL 4—your essential companion for thriving in an interconnected world.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.