Foundations of Marketing 9th Edition

Unlock the secrets of successful marketing with the Foundations of Marketing 9th Edition by Pride and Ferrell, published by Cengage Learning. This comprehensive guide delves into essential marketing concepts, blending theoretical insights with practical applications. Readers will explore the 4 P’s of marketing, consumer behavior, and market research, all presented in an engaging format. Rich with real-world examples and case studies, this edition equips students and professionals alike with the tools needed to navigate today’s dynamic market landscape. Whether you’re a novice or looking to refresh your skills, this book is your gateway to mastering effective marketing strategies.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.