Foundations of Marketing 8th Edition

Explore the fundamentals of marketing with the ‘Foundations of Marketing, 8th Edition’ by William M. Pride and O. C. Ferrell. This comprehensive textbook offers a clear, engaging approach to understanding core marketing concepts, strategies, and practices. Readers will benefit from its up-to-date case studies, real-world examples, and thought-provoking insights that bring the subject to life. With a focus on critical thinking and application, this edition emphasizes the importance of ethics and social responsibility in marketing. Perfect for students and professionals alike, this essential resource equips you with the knowledge to navigate today’s dynamic marketplace. Elevate your marketing expertise with this trusted guide!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.