Essentials of Marketing Research 7th Edition

Unlock the world of consumer insights with Essentials of Marketing Research, 7th Edition by Barry J. Babin. This comprehensive guide, published by Cengage Learning, equips readers with essential tools and techniques to conduct effective marketing research. Featuring updated case studies and real-world applications, this edition emphasizes practical learning alongside theoretical foundations. Key features include in-depth discussions on qualitative and quantitative methods, engaging visual aids, and a focus on the latest industry trends. Whether you’re a student or a professional, this book is your essential companion for mastering the art of marketing research and driving informed business decisions.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.