Essentials of Health Care Marketing 5th Edition

Unlock the secrets to effective promotion in the healthcare sector with the Essentials of Health Care Marketing, 5th Edition by Eric N. Berkowitz. This comprehensive guide offers a deep dive into the principles of marketing specifically tailored for healthcare professionals. With updated case studies and real-world examples, readers will learn to navigate the complexities of healthcare marketing strategies. Key features include insights into digital marketing, patient engagement techniques, and the ethical considerations unique to the industry. Perfect for students and practitioners alike, this edition is your essential roadmap to mastering the art of health care marketing. Enhance your expertise today!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.