Energy Drinks

Grab a copy of Energy Drinks by John P. Higgins and explore the surprising science, marketing and cultural impact behind one of today’s most ubiquitous beverages. This concise, compelling book decodes what’s inside your can—from caffeine and taurine to sugar and novel ingredients—and explains how they affect energy, mood and performance.

Higgins guides readers through clear, research‑based explanations and real‑world examples that matter whether you’re a busy professional in New York, a student in London, an athlete in Sydney or a parent making informed choices for your household. Expect balanced discussion of health considerations, regulatory frameworks across the US, UK and EU, and the business forces that drive product innovation and branding.

You’ll come away with practical takeaways: how to read labels, compare formulations, assess claims of “natural” or “zero‑calorie,” and make safer choices for sustained productivity and recovery. The book also examines trends shaping local and global markets—energy shots, functional beverages and the rise of lifestyle marketing—so industry watchers and curious consumers alike can stay ahead.

If you want a clear, trustworthy guide to the energy drink phenomenon—rooted in science, mindful of public health, and sensitive to global markets—Energy Drinks is an essential read. Order now to gain clarity, confidence and the context you need to navigate today’s beverage landscape.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.