Data-Driven Decision Making in Entrepreneurship 1st Edition

Grab the competitive edge every founder needs with Data-Driven Decision Making in Entrepreneurship, 1st Edition by Nikki Blackmith and Maureen E. McCusker. This concise, practical guide turns numbers into strategy, helping entrepreneurs—from solo founders to small‑team startups—make smarter, faster choices that scale.

Discover clear frameworks for collecting, interpreting, and applying data to real business challenges. Through relatable examples and actionable advice, the authors show how to identify the right metrics, validate customer hypotheses, prioritize product improvements, and use evidence to secure funding or refine go-to-market plans. Whether you’re launching in London, New York, Berlin or building a regional business, the book’s methods translate across industries and geographies.

You’ll learn to turn customer feedback and quantitative insights into confident decisions—reducing risk, accelerating growth, and maximizing resource efficiency. Practical checklists and decision-making templates guide you from idea validation to performance tracking, making analytics approachable even if you’re not a data scientist.

Perfect for entrepreneurs, bootstrapped founders, small business owners, incubator participants and MBA students, this book bridges theory and practice with a clear, engaging voice. If you want to stop guessing and start growing with measurable impact, this edition is an essential addition to your toolkit.

Add Data-Driven Decision Making in Entrepreneurship to your shelf today and start building a smarter, data-informed business.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.