Customer Relationship Management 5th Edition

Discover the transformative power of effective customer engagement in Customer Relationship Management 5th Edition by Daniel D. Prior, Francis Buttle, and Stan Maklan. This comprehensive guide delves into the latest strategies and technologies reshaping CRM practices today. With insightful case studies and real-world applications, the authors illuminate key concepts that drive customer loyalty and business success. Enhanced with updated research and practical frameworks, this edition equips professionals and students alike with the tools to foster lasting relationships. Elevate your understanding of customer dynamics and propel your organization forward with this essential addition to your business library.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.