Creative Design and Innovation 1st Edition

Grab the spark that turns ideas into market-ready solutions with Creative Design and Innovation, 1st Edition by Robin Roy. This insightful guide captures the art and science of design thinking, blending practical frameworks with real-world examples to help students, designers, entrepreneurs, and product teams solve complex problems with confidence.

Inside, Robin Roy breaks down creative processes into clear, repeatable steps — from ethnographic research and ideation to prototyping and evaluation — while emphasizing human-centered outcomes and sustainable innovation. The writing is approachable yet rigorous, making advanced concepts accessible for classroom use, studio practice, and professional development across industries.

Readers will benefit from actionable tools, case studies, and visual strategies that accelerate product development cycles and foster cross-functional collaboration. Whether you’re refining a service, launching a startup, or shaping policy-driven design, this edition delivers methods that translate across markets and cultures, making it invaluable for practitioners in India, Europe, North America, and beyond.

Built to inspire both novices and experienced professionals, this book equips you with the mindset and techniques needed to create impactful, user-focused solutions. Clear diagrams, practical exercises, and strategic perspectives help you move from insight to implementation faster and with greater confidence.

Transform how you approach problems — sharpen your creative process, reduce risk, and drive innovation that matters. Order your copy of Creative Design and Innovation, 1st Edition by Robin Roy today and start designing solutions that resonate globally and perform locally.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.