Corporate Communication 1st Edition

Capture the pulse of modern business communication with Corporate Communication (1st Edition) by Jaishri Jethwaney — a definitive guide for students, corporate leaders, PR professionals and communication managers navigating today’s Indian and global marketplaces.

This concise, insightful volume breaks down complex concepts into practical strategies: brand reputation, stakeholder engagement, internal communication, media relations, crisis management and digital PR. Rooted in real-world examples and contemporary Indian business contexts, the book bridges theory and practice so you can apply proven techniques immediately within your organisation or coursework.

You’ll appreciate clear frameworks for crafting persuasive messages, building trusted corporate identities and aligning communication with business objectives. Chapters are organised to support progressive learning — from foundational principles to tactical execution — making it ideal for classroom use, professional development and on-the-job reference.

Practical, relevant and easy to follow, Corporate Communication equips you with the skills to influence opinion, manage reputational risk and strengthen stakeholder trust across South Asian and international settings. Whether you’re preparing presentations, managing crises, or designing integrated communication campaigns, this edition provides the clarity and tools to act confidently.

Enhance your professional toolkit with Jaishri Jethwaney’s authoritative perspective. Order your copy of Corporate Communication (1st Edition) today and start leading communication that drives results.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.