Consumer Behavior 7th Edition

Unlock the secrets of consumer decision-making with the latest edition of ‘Consumer Behavior’ by Wayne Hoyer, published by Cengage Learning. This comprehensive textbook, now in its 7th Edition, offers an in-depth exploration of the psychological, social, and cultural factors that influence consumer choices.

Designed for students and professionals alike, this edition integrates cutting-edge research with real-world applications, making complex concepts accessible and engaging. Each chapter is enriched with current case studies and real-life examples, allowing readers to connect theoretical frameworks with practical scenarios. The book emphasizes the importance of digital marketing and the impact of technology on consumer behavior, reflecting the latest trends in a rapidly evolving marketplace.

Key features include detailed discussions on consumer motivation, perception, attitude formation, and the decision-making process. The text’s organized structure ensures easy navigation, while thought-provoking questions and critical thinking exercises encourage deeper analysis.

Whether you’re a marketing professional looking to refine your strategies or a student eager to understand the dynamics of consumer psychology, ‘Consumer Behavior 7th Edition’ is an essential addition to your collection that promises to enhance your understanding of this vital field.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.