Consumer Behavior 13th Edition

Discover the intricacies of modern consumer dynamics with Consumer Behavior 13th Edition by Michael R. Solomon. This comprehensive text delves into the psychological and sociocultural factors influencing consumer decisions, making it essential for students and professionals alike. With up-to-date case studies, engaging real-world examples, and thought-provoking insights, Solomon expertly guides readers through the evolving landscape of consumer behavior. The latest edition features enhanced discussions on digital marketing trends and ethical considerations, ensuring relevance in today’s fast-paced marketplace. Perfect for marketing, business, and psychology enthusiasts, this book equips you with the knowledge to understand and predict consumer actions effectively.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.