Communicating Risk and Safety 1st Edition

Capture urgent attention with clear, trusted guidance: Communicating Risk and Safety, 1st Edition by Timothy L. Sellnow and Deanna D. Sellnow is a practical, research-based guide for professionals who must translate complex hazards into actionable understanding.

This authoritative volume combines evidence-driven theory with real-world application—ideal for emergency managers, public health officials, safety officers, communications professionals, and instructors across the United States and worldwide. You’ll find a balanced exploration of risk perception, message design, audience segmentation, and the strategic use of channels during crises, illustrated through contemporary examples and case analyses.

Readers gain immediately useful skills: crafting concise messages under pressure, minimizing misinformation, building credibility with diverse communities, and evaluating communication outcomes. The book emphasizes clarity, cultural sensitivity, and ethical responsibility—key elements for protecting lives and infrastructure in local, regional, and global contexts.

Whether you’re teaching a university course, preparing agency protocols, or refining an organizational communication plan, this edition provides actionable frameworks and insights that elevate your risk-communication practice. Its clear writing and professional tone make complex concepts accessible without sacrificing scholarly rigor.

Invest in a resource that strengthens your ability to inform, influence, and protect. Order Communicating Risk and Safety, 1st Edition today and bring proven strategies into your emergency planning and public-safety communications.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.