CB 9th Edition

Unlock the secrets of successful marketing with ‘CB 9th Edition’ by Barry J. Babin and Eric Harris, published by Cengage Learning. This comprehensive textbook offers a dynamic blend of theory and practical applications, making it an essential resource for students and professionals alike. The 9th Edition features updated case studies, real-world examples, and engaging visuals that enhance learning and retention. Explore the latest trends in digital marketing, consumer behavior, and market research, all presented in an accessible format. Perfect for anyone looking to deepen their understanding of marketing principles, this book is a must-have addition to your collection.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.